Education & Background
I studied Art Direction at ESAG Penninghen, Paris.
After five years as an Art Director at DDB Paris (National Geographic, Greenpeace, J&B, INPES, Volkswagen, Voyages SNCF…), I continued my journey at Herezie (Essilor, Zendium, Minute Maid, Histoire d'Or…).
I’m currently working at McCann Paris (Nespresso, Diplomatico, Longines…).
I’ve worked on ambitious campaigns with international talents.
Creative Approach
I’m an engineer of image, architect of vision.
I read composition, light, color, and texture as narrative languages.
I love projects from concept to completion, working as a team around a shared vision, with collaboration, curiosity, and always, a good dose of humor.
Visual Identity
My aesthetic blends digital culture, gaming energy, and visual luxury, sharp, sculpted, and precise.
I believe the strongest beauty comes from mastery and sincerity, from the dialogue between sensitivity and technology.
Today & Beyond
Today, Artificial Intelligence is an extension of my eye, an invisible studio where I shape purer, sharper, more singular images, freed from technical limits to tell new stories.
soniapresne(at)gmail.com