Senior art director

Education & Background

I studied Art Direction at ESAG Penninghen, Paris. After five years as an Art Director at DDB Paris (National Geographic, Greenpeace, J&B, INPES, Volkswagen, Voyages SNCF…), I continued my journey at Herezie (Essilor, Zendium, Minute Maid, Histoire d'Or…). I’m currently working at McCann Paris (Nespresso, Diplomatico, Longines…). I’ve worked on ambitious campaigns with international talents.    

Creative Approach

I’m an engineer of image, architect of vision. I read composition, light, color, and texture as narrative languages. I love projects from concept to completion, working as a team around a shared vision, with collaboration, curiosity, and always, a good dose of humor.  

Visual Identity

My aesthetic blends digital culture, gaming energy, and visual luxury, sharp, sculpted, and precise. I believe the strongest beauty comes from mastery and sincerity, from the dialogue between sensitivity and technology.    

Today & Beyond

Today, Artificial Intelligence is an extension of my eye,  an invisible studio where I shape purer, sharper, more singular images, freed from technical limits to tell new stories.
AI – Luxury
AI – Luxury
AI – The Art of Space
Eye Love You
AI – Fragments of Fun
Longines – What time is it there? Film
Nespresso x Samra – The Weeknd Film
Elegance is an attitude Film
The Great Coffee Heist Film
The Festive Odyssey Film
Summer 2024 Film
Nespresso The Bet Film
Coffee Spirit Print
Unforgettable Taste Film
Bread Exam
Festive Forest Film
Festive Film
The heart of rum Print
The last prophecy Film
Beauty of sharpness Print
Krokodil Film
Nothing is as powerful as reality Print
Les francais vont voyager Print
Love2062 Film
Yellow Books Film
Don’t become a meal Print
Don’t let *** go wrong Print
Bad clouds Print
40 years of greenpeace /1 Print
Diplomatico Prints Print
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